bird feed(er) | 2023 | packaging design
it can be difficult to ignore all of the inefficient and unsustainable packaging that is more wasteful than it needs to be. most bird feed packaging is usually made up of plastics or material that gets thrown away right after the first use. i wanted to entice the consumer to choose products that have more longevity, and to move away from this culture of hyperconsumerism.
my solution was to create bird feed packaging that would be able to be used as a bird feeder/bird house at the same time. initially i was going to recycle milk cartons and use those as feeders, but i resorted to wood scraps as it has a longer life to it. as i was creating newer mockups out of styrofoam board, i implemented this idea of being able to transform the bird house into two different styles. some larger birds such as magpies and crows may need an area to stand on while smaller birds like chickadees or sparrows are more comfortable without.
with my latest mock-up as reference, i measured, cut, sanded, and drilled holes for the magnets at any connecting points. masonite board was used for the back feeding door and the front door. supermagnets were best for optimal security being able to interchange the parts easily. as a finishing touch, i used a water-based stain and wired twine to hang it.
it can be difficult to ignore all of the inefficient and unsustainable packaging that is more wasteful than it needs to be. most bird feed packaging is usually made up of plastics or material that gets thrown away right after the first use. i wanted to entice the consumer to choose products that have more longevity, and to move away from this culture of hyperconsumerism.
my solution was to create bird feed packaging that would be able to be used as a bird feeder/bird house at the same time. initially i was going to recycle milk cartons and use those as feeders, but i resorted to wood scraps as it has a longer life to it. as i was creating newer mockups out of styrofoam board, i implemented this idea of being able to transform the bird house into two different styles. some larger birds such as magpies and crows may need an area to stand on while smaller birds like chickadees or sparrows are more comfortable without.
with my latest mock-up as reference, i measured, cut, sanded, and drilled holes for the magnets at any connecting points. masonite board was used for the back feeding door and the front door. supermagnets were best for optimal security being able to interchange the parts easily. as a finishing touch, i used a water-based stain and wired twine to hang it.
